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Keep Employees Happy Without the Flashy Perks
“Susan, I’d like to have a word with you about that incident during my talk about employee engagement the other day. Please, come on down to my office at about 3:00. You know which one it is? The big...
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What is Educational Psychology?
Educational psychology is the scientific field concerned with applying psychological theories and concepts to the understanding and improvement of teaching and learning in formal educational settings....
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Simon Sinek: How Great Leaders Inspire Action (Video)
In a fascinating talk, Simon Sinek discusses the fundamental differences between “leaders” and “those who lead.” He proposes his theory of the golden circle and asserts that “those who lead” are able...
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Batman Unmasked – The Psychology of the Dark Knight (Documentary)
Psychologists and comic book experts come together to peer into the mind of one of the greatest and most iconic superheros of all time…Batman. They examine the ways in which Bruce Wayne manages his...
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Business Psychology – The Psychology of Customer Loyalty
Businesses crave customer loyalty as it brings consumers back to use their products or services again and again. Customer retention is a big deal across all industries with groups as divergent as J.D....
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Sir Ken Robinson: The World We Explore (Video)
Education and creativity expert Sir Ken Robinson gives a fantastic talk on how the standardized nature of the educational system restricts the imagination and creative diversity of today’s students....
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How to Motivate Middle School Students
Teaching middle school students is no easy feat. These kids at an age where they want their independence but they’re still too immature to be left alone entirely. They need a lot of guidance in order...
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The Psychology of Writing Headlines
According to Chris Marlow, marketing expert and a well-known copywriter, the headline is responsible for at least 50%, and as much as 75% of an ad’s success. Brian Clark of Copyblogger estimates that...
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Reverse Psychology in Its Purest Form (Video)
Watch this hilarious video of a dad using classic reverse psychology on his young son.
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